Here is a selection of White Papers relating to eHealth:

The promise of eHealth

There is an unpleasant, unavoidable truth about our current healthcare systems, which is that they are not sustainable. They stand to go bankrupt – not at some distant point in the future, but within the next decade.

eHealth, or Telecare is seen as the solution, backed by mobile data technologies and low cost, consumer medical devices. However, it faces many barriers in moving from concept to saviour, not least from the medical profession itself, which has spent centuries removing power from patients. Reversing the momentum of that institutional imperative within a few short years seems a very doubtful prospect.

The Promise of eHealth
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Wireless Connectivity – the key to enabling Personal Medical Technology

eHealth, Telecare and Assisted Living are becoming key phrases in any discussion of the evolution of national healthcare policies. They are seen as fundamental to moving responsibility for healthcare back to the patient – a move dictated by changing demographics.
To enable this, the availability of mass market wireless technology that supports these devices is necessary. That technology is maturing in the form of Bluetooth, Wi-Fi, and Wibree. As well as improving the usability of existing medical devices, wireless connectivity is set to spawn a massive explosion of devices aimed directly at the consumer.

Wireless Connectivity – the key to enabling Personal Medical Technology
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E-publishing, devices, consumerisation and behaviour all scrutinised at Meet The Analysts event 

Ground breaking venture promises to accelerate the development of innovative mobile services for consumers and business customers 

Adopting an Integrated Media approach in College Recruitment Campaigns

Case Study: Chris Rice, Milton KeynesCollege

Aim

Milton Keynes College is a Further Education organisation in a competitive situation. The aim is to attract the maximum number of students onto our courses. 

Some context

Milton Keynes College is one of the fastest growing colleges in the UK and has over 3,500 16-18 year old students. Full-time recruitment is up by 40% in the last 3 years. Our strategy is to use the student as the hero in our marketing communications. The department’s marketing plan has a commitment to communicating with potential students using their preferred methods and media formats.

Our preferred style is to use peer-to-peer integrated multi-channel campaigns – “take one simple message and work it hard”

2012 and beyond – Maximising the Mobile Opportunity

June 2009

The London Olympics in 2012 represents a major opportunity for individuals, with their picture-capable mobile phones, to become more involved in sharing their experience with friends and family and with others via Broadcasting/Internet organisations. It is recognised that this opportunity was not fully exploited in Beijing and that with some planning a much richer environment can be created to support the London Olympics in 2012. 

This White Paper was originally produced to provoke creative thinking around technology for the BBC and other Broadcasters.

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