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The Netsize Guide by Gemalto: Truly Mobile Print E-mail

29 November

Gemalto and Netsize launch the brand new Netsize Guide by Gemalto today, the comprehensive reference work on the state of mobile technology and its impact on business and society. This unique book brings you 220 pages packed with thought leadership material, in-depth market analysis, interviews with industry leaders and case studies as well as a wealth of mobile telecommunications data. 

In its 10-year history the Netsize Guide has built a large and loyal audience of readers who rate it among their must-read industry resources. According to a 2010 survey of Netsize Guide readers, the majority of respondents gave the Netsize Guide high marks indeed! On a scale of 1-to-10, 75 percent of respondents gave the book an '8' or higher. Specifically, 27 percent gave it an '8', 29 percent gave it a '9' and 9 percent awarded it a perfect '10'. You also told us you consider the Netsize Guide to be better or much better than other mobile industry reports. It makes it a great resource for benchmarking, planning mobile services and staying up to date with mobile trends. It is available for free download as a pdf document.

 
About the book

This year we explore three key themes that drive the future of mobile: Transaction, Transformation and Trust.

  • Transaction - How we've come to rely on mobile devices for commerce from researching products to making purchases.
  • Transformation - How mobile devices are increasingly driving content, communications and connectivity.
  • Trust - How we now require simple, transparent services and devices we can trust.

The Netsize Guide by Gemalto features:
  • 14 interviews with industry senior executives at leading companies including; ARM, Atlas Premium Brands, BNP Paribas, CMO Council, The Coca-Cola Company, Gameloft, GlobalPlatform, Informa Telecom & Media, Millennial Media, SingTel, Texas Instruments, Trusted Logic and Yahoo!.
  • Mobile telecommunications market data, app and mobile device usage (including tablets and smartphones) and social media statistics covering 41 countries, from Informa Telecom & Media, comScore and SocialBakers.
  • A wealth of companion links to online reports, research and market analysis.