UK sends 11 million text messages an hour

London, UK, January 28th 2010: The Mobile Data Association (MDA) has welcomed new evidence of the UK’s ever growing appetite for mobile messaging, illustrated in its latest report.

Covering Text Messaging (SMS) and Picture and Video Messaging (MMS) activity for 2009/10, the mobile trade body’s report contains statistics aggregated from each of the UK’s Mobile Network Operators.

The continued growth of messaging is highlighted by a 2009 daily average of 265 million text messages and 1.6 million picture messages. 2009’s text message total was 96.8 billion, while over 600 million picture messages were sent across the whole year.

BBC Radio 1 Picture Messaging Day attracts five months’ worth of messages in 24 hours

LONDON, UK, December 17th 2009: BBC Radio 1’s Free Picture Messaging Day on Friday 11th December 2009 attracted the equivalent of five months’ Picture Message traffic in one 24 hour period.

BBC Radio 1 team-up with The Mobile Data Association to give listeners free picture messaging day

The Mobile Data Association delivers dedicated Charity SMS Short Codes and introduces a framework for managing donations through mobile network operators

London, United Kingdom – July 27th 2009
The Mobile Data Association, the not-for-profit mobile trade association, has today announced a major breakthrough for the UK charity sector for donations via mobile.  The move means charitable donations sent to a dedicated short code will have the VAT waived for registered charities.

The new framework means charities of all sizes will be able to receive an additional 15% (standard rate of VAT) for donations sent via text message.  In the past this has only happened for large national charitable events such as Comic Relief.

25th March 2009. The Mobile Data Association (MDA) has committed to create an event platform to allow the mobile industry to forge closer working relationships with the operators. 

This was the key commitment to emerge from the MDA’s recent Analyst event, which asked how the mobile market will thrive during the downturn.